Problem:
Virgin aims to launch a new loyalty program to reward customer loyalty. The Virgin Red app/desktop provides a platform for users to engage with various Virgin Group brands, earn rewards, access exclusive offers, and participate in challenges. The goal is to consolidate Virgin companies, allowing users to earn "Virgin Points" for activities within the app, which can be redeemed for discounts and experiences across the Virgin ecosystem.
Goal:
Simplify content discovery for customers amidst a growing inventory, ensuring they can easily find relevant earning and spending opportunities.
What I did:
I managed the end-to-end design process for the mobile/desktop experience, including discovery phase, interaction, and visual design, as well as user research and stakeholder management. My deliverables included competitor analysis, defining user stories, storyboarding, interaction (UX) and interface design, prototypes, and final deliverables to the development team.
Discovery Phase
Competitor analysis, user needs (HMW), Story boarding
Ideation
Wireframes (mapping with user needs), UI flows (interaction), responsive desktop design solution.
Outcome
Achieving a rating of 4.7 out of 5 in the App Store. Virgin red's accounts for 2022 show a generated revenue of £62.2 million, up from £24 million from previous year.
App store feedback
