Working as a Senior product design consultant at PARK NOW on mobile apps
across UK and Europe
Ringo app is UK's No.1 parking app with 14 million active users
Working across iOS and android, executing digital delivery to the highest of standards.
Responsible for all aspects of user experience including user needs research, behavioural & cognitive science based usability testing , data analytics and ensuring that as a business we are providing the best possible digital products and experiences to our users by solving actual problems and addressing their needs in the most delightful way possible.
"Valuing evidence about user needs and behaviours above all else. Behavioural science coupled with data driven and evidence based design."
My Role at PARK NOW:
Applying a user-centered design approach to rapidly test and iterate my designs with users, Providing an end to end UX solution at all levels, from early conceptual sketch stage to detailed mock-ups and prototypes for digital products across various mobile apps (Ringo, Park now, Park mobile)
Using quant data ( Amplitude ) for measuring the impact of changes. Measuring by analysing the changes in user behaviour before and after design changes.
Created usability research plans and reports to share with stakeholders
Outcome:
App store feedback:
